· Personnel Home · MQ’s · Index · Examination Code: R ·
Nature of Work
Under limited supervision, performs full-performance level
work supervising, directing and participating in the writing,
editing and production of a variety of educational, information,
and promotional multi-media materials. Plans and participates in
public hearings and press opportunities. Communications with
print and audio-visual press and government officials is a
predominant duty. Develops ideas and assigns work as needed or
completes finished product. Supervises both professional and
clerical staff. Performs related work as required.
Distinguishing Characteristics
Work at this level is subject to limited administrative
review. Subjects dealt with are frequently of a sensitive and/or
controversial nature. At this level, the primary function of the
position is to oversee the activity of the public information
unit for a division or large section within a division.
Examples of Work
Writes and edits brochures, newsletters, departmental publica
tions, consumer and other informational materials; prepares
graphics compositions and layout.
Assigns and oversees work of professional and/or clerical
staff.
Researches or collects information from a variety of sources
and writes news releases covering regular and periodic
activities of the department or division for daily and/or
weekly newspapers and for non-print news releases.
Obtains story and feature materials through personal
interviews with officials and others.
Produces and presents radio and television programs and slide
presentations concerning educational, informational, or
promotional activities and services.
Creates high-caliber interactive design, codes and tests
communication campaigns for the Web, online advertising and
other new media delivery modes, such as PDA's, podcasts or
blogs.
Composes layouts for Web and online campaigns.
Interprets marketing strategy, objectives and client goals
into visual design using a variety of graphic and art media
to create professional and effective results.
Participates in the development and execution of online
marketing strategies.
Answers correspondence and telephone calls pertaining to
promotional, informational, or educational matters.
Attends public meetings and events to gather information for
materials written.
Establishes and maintains contacts with the news media,
including newspapers, radio, and television.
Arranges press conferences and interviews with agency
officials.
Prepares complex news releases on departmental policies,
procedures, and programs.
Advises department administrators on public relations methods
and established procedures.
Knowledge, Skills and Abilities
Knowledge of methods and techniques of journalism as it
applies to publicity materials.
Knowledge of English grammar use, research techniques, and
composition.
Knowledge of supervisory principles and practices.
Knowledge of agency or departmental programs, policies, and
procedures.
Knowledge of available publicity outlets and sources.
Knowledge of reporting and investigative techniques used to
obtain data for features and speeches.
Knowledge of all aspects of publicity operations ranging from
lay-out design to actual publication.
Knowledge of HTML, Adobe Photoshop, Illustrator,
Dreamweaver/GoLive, Flash, and Image Ready and Adobe
Creative Suite.
Knowledge of online marketing trends (such as podcasting,
blogging or social networking).
Knowledge of composition and color theory/application.
Ability to write complex and creative publicity material.
Ability to advise administrators and executives on publicity
activities.
Ability to plan and direct public relations programs.
Ability to supervise and evaluate the work of professional and
clerical subordinates.
Ability to establish and maintain effective working relation
ships with other employees, agency officials, the news
media and the general public.
Minimum Qualifications
[Top]
Training:
Bachelors degree from a regionally accredited
four-year college or university with a major in
communications, fine arts, journalism, graphic design,
marketing, public relations, English or related field.
Substitution:
Full-time or equivalent part-time paid
experience as listed below may substitute for the required
training on a year-for-year basis.
Experience:
Three years of full-time or equivalent part-time
paid experience in the field of information dissemination.
AREAS OF ASSIGNMENT:
Advertising
Graphics
Media Design Technology
Print Media
Multi Media
Public Relations
Marketing
Radio and/or Television
Established: 11/21/91
Revised: 7/9/97, 9/23/08
Effective:
9/23/08