· Personnel Home · MQ’s · Index · Examination Code: R ·
Nature of Work
Under general supervision, at the full-performance level,
writes, edits, and produces or assists in the production of a
variety of educational, informational, and promotional multi
media materials. Plans and participates in public hearings and
press opportunities. Communication with print and audio/visual
press may frequently be necessary. Develops ideas from inception
to finished form. Performs related work are required.
Distinguishing Characteristics
Work at this level is subject to general administrative
review and/or revision. Subjects dealt with generally are of a
sensitive or controversial nature, or work is within a highly
visible division/agency.
Examples of Work
Writes and edits brochures, newsletters, departmental
publications, consumer and other informational materials;
prepares or assists with the preparation of graphics
compositions and layout.
Collects information from a variety of sources and writes news
releases covering regular and periodic activities of the
department or division for daily and/or weekly newspapers
and for non-print news releases.
Obtains story and feature materials through personal
interviews with officials and others.
Plans and participates in public hearings, press
opportunities.
Produces and presents, under direction from supervisors, radio
and television programs and slide presentations concerning
educational, informational, or promotional activities and
services.
Creates high-caliber interactive design, codes and tests
communication campaigns for the Web, online advertising and
other new media delivery modes, such as PDA's, podcasts or
blogs.
Composes layouts for Web and online campaigns.
Interprets marketing strategy, objectives and client goals
into visual design using a variety of graphic and art media
to create professional and effective results.
Participates in the development and execution of online
marketing strategies.
Answers correspondence and telephone calls pertaining to
promotional, informational, or educational matters.
May assign and lead work of professional and/or clerical
staff.
Attends public meetings and events to gather information for
materials written.
Knowledge, Skills and Abilities
Knowledge of the methods and techniques of journalism as it
applies to publicity materials.
Knowledge of English grammar use, research techniques, and
composition.
Knowledge of technical procedures used in writing, editing,
printing, and marketing.
Knowledge of radio and television production techniques and
programming.
Knowledge of division or department programs and policies, or
of specialized field associated with an agency's
educational and/or promotional programs.
Knowledge of techniques of graphics composition and layout
procedures.
Knowledge of HTML, Adobe Photoshop, Illustrator,
Dreamweaver/Golive, Flash and Image Ready, and Adobe
Creative Suite.
Knowledge of online marketing trends (such as podcasting,
blogging or social networking).
Knowledge of composition and color theory/application.
Ability to organize and present a variety of informational and
promotional materials in a clear, concise, and appealing
format.
Ability to communicate easily and clearly, both orally and in
writing.
Ability to lead and/or instruct other professional and/or
clerical staff.
Ability to gather information by research, observation or
interview.
Minimum Qualifications
[Top]
Training:
Bachelors degree from a regionally accredited four
year college or university with a major in communications,
fine arts, journalism, graphic design, marketing, public
relations, English or related field.
Substitution:
Full-time or equivalent part-time paid
experience in a field of public information dissemination
may substitute for above training on a year-for-year basis.
Experience:
One year of full-time or equivalent part-time
paid experience in a public information dissemination
field.
AREAS OF ASSIGNMENT:
Advertising
Graphics
Media Design Technology
Print Media
Multi Media
Public Relations
Marketing
Radio and/or Television
Established: 10/16/90
Revised: 12/1/91, 7/9/97, 9/23/08
Effective:
9/23/08